Bait & Brim | Fishing Lure Collection

Precision-Designed. Field-Tested. Fish-Approved.

At Bait & Brim, our fishing lures are more than just tackle—they're tools of the trade, crafted to help anglers of all levels hook their next big catch. Whether you’re targeting trophy bass or chasing your personal best, our lure collection is designed to meet the demands of serious fishing.

From glide baits and topwater frogs to soft plastics and reaction-style lures, each piece in our lineup is tested on the water and built to perform in real-world conditions.

What sets our lures apart:

  • Realistic colors & patterns that mimic natural prey

  • Proven action & movement to trigger aggressive strikes

  • Season-specific designs that work year-round, especially during key feeding windows

  • Durable materials for extended use, cast after cast

  • Featuring strike-triggering colors like red for peak spring bite performance

Whether you're flipping into thick cover, burning through open water, or finessing a bite on a tough day our lures are built to deliver.